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    Facebook and Universal Music Group Strike Global Licensing Agreement

    Facebook and Universal Music Group today announced a global, multi-year agreement under which UMG becomes the first major music company to license its recorded music and publishing catalogs for video and other social experiences across Facebook, Instagram and Oculus.
    According to a press release, the partnership will allow users to upload and share videos that contain licensed music and personalize their music experiences on Facebook, Instagram and Oculus. Eventually, functionality will expand to enable access to a vast library of music across a series of social features; the agreement “is intended to serve as a foundation for a strategic partnership roadmap that will deliver new music-based experiences online.” Going forward, the companies will experiment together to introduce new music-based products to these Facebook platforms, including Messenger, with the goal of developing the next generation of music products to engage social consumers.
     As more and more Facebook users have included music or videos in their posts in recent years, the platform has required users to take down posts using infringing content. Facebook has been in negotiations with music rights holders for many months in an attempt to resolve the situation; while Universal is the first to announce a deal, sources tell Variety that Warner Music may be next. Representatives for Warner and Sony Music Entertainment declined Variety‘s requests for comment.
    variety.com

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