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    Facebook faces the moment of truth as a breach of privacy

    Facebook and its psychologists face a dilemma over future business rules, according to experts, on the grounds that information on this social networking site may have been used to help elect US President Donald Trump.
    Professor Andrew Brzezowski of the University of Oxford, one of the world’s leading social psychology institutions, points out that the scandal over the way in which Cambridge Analytica obtained personal information in an attempt to manipulate American voters “is the most important moment Facebook has faced since it became Year (in 2012).”
    They were almost as reluctant to recognize the destructive potential of social media as the father of the atomic bomb, Robert Oppenheimer, said, “now it is death, devastating to the worlds.”
    “With Facebook, we have to admit that we are giving the ring to Frodo,” professor said, referring to the magic ring in the Lord Love of the Rings series, which demonstrates absolute power.
    “If you give me the ring, I will become corrupt.”
    “What is happening on Facebook is not inherently bad,” he said. “The problem is that the site” uses our data for products and services, but we have no idea what they mean. ”
    He called for the establishment of regulations and a “moral framework” to ensure that user rights are protected and that studies are conducted in a transparent manner and in the public interest.
    Similar crises had led to ethical standards in other areas.
    – Facebook senses “threat” –
    He explained that the field of “chemistry faced a moment of this kind after the invention of dynamite and chemical weapons, while physics has seen something similar through nuclear weapons.”
    He stressed that Facebook “and others were founded as a result of academic research … The basic issue is trust, Facebook works directly with psychologists and researchers and there is a fundamental inconsistency in that.”
    Brzezowski, who spent the past two days at Facebook headquarters in San Francisco, said he had said “all this” to Chris Cox, director of the office of founder Mark Zuckerberg, “in the face” and suggested on the site how he could change his style of work.
    “I am optimistic, they are responsive, they feel threatened and they have a proactive mentality,” said Brzezowski, who stopped using Facebook.
    But Google researcher Francois Choulet has doubts about it.
    “The problem with Facebook is not just the loss of your privacy and the question of its use as a blanket panopticon,” said Cholet, who invented the Keras library using open source software. Prisons through which all cells can be monitored from one point.
    “The most worrying issue is the use of digital information as a force for psychological control,” he said.
    But other experts have questioned that fears of using personal information to influence users, Facebook’s leaders, may lead to escape from the world’s largest social networking network.
    However, they acknowledged that the proliferation of calls under the label “Ghua Facebook” and “Zuckerberg bad” on several platforms, including Facebook itself, indicates that the site received a major blow to exceed the billions lost by the share price.
    – Addiction to letter “f” –
    For her part, the French social expert Nathalie Nadaud-Albertini said that with the recent scandal of Cambridge Analytica revealed, there is a limit exceeded even though “people are almost used to use their data to achieve commercial gains.”
    “The issue of using information in political campaigns is much more worrying,” she said. “Whether we like it or not, we are almost as desperate to have accounts on social networking sites,” she said.
    The importance of addiction in this area can not be underestimated, according to a professor at the University of Lehigh in Pennsylvania, Eric Baumer, whose study at Cornell University in 2015 showed how many Facebook users who wanted to leave were unconsciously going to press the “F” Computers.
    He pointed out that even those who left the site often found themselves attracted to return.
    “Many will make a big noise about leaving the site,” he said. “But you will find the opposite when their friends tell them, ‘How will we continue?’”
    “There is no social networking site with the same number of users, but that may change,” he said. There are strong indications that things are changing for younger users.
    He explained that the age of the most stable users of Facebook ranges from 40 to 60 years at a time “younger users are likely to have a account was stopped or at least thought to stop it.”
    “The other problem lies in the vagueness of groups of companies owning social media,” he said. “People say I do not like Facebook, so I use Instagram … not knowing it’s owned by Facebook.”

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