Apple CEO Tim Cook has doubled down on his call for regulation that would limit Facebook and others companies\u2019 ability to use customer data.\r\nSpeaking to\u00a0Recode\u2019s\u00a0Kara Swisher and MSNBC\u2019s Chris Hayes, Cook said he\u2019d prefer that Facebook and others would have curbed their use of personal data to build \u201cthese detailed profiles of people ... patched together from several sources.\u201d\r\n\u201cI think the best regulation is no regulation, is self-regulation,\u201d he said. \u201cHowever, I think we\u2019re beyond that here.\u201d\r\nCook has made a point of criticizing Facebook\u00a0for both the Cambridge Analytica affair and its overall approach to consumer privacy in recent days. But it\u2019s not a new stance for him or the company:\u00a0He made similar comments about Facebook and Google in 2015, and his predecessor\u00a0Steve Jobs went out of his way to contrast Apple\u2019s privacy stance with rivals like Google in 2010.\r\nFacebook and Google, of course, use consumer data as a core part of their lucrative advertising business. But while Apple has nibbled at the ad business a few times, it makes almost all of its money selling hardware to consumers.\r\nCook made that point again today: \u201cThe truth is, we could make a ton of money if we monetized our customer \u2014 if our customer was our product. We\u2019ve elected not to do that.\u201d\r\nSwisher posed a question for Cook: What would he do if he were Facebook CEO Mark Zuckerberg? His answer: \u201cI wouldn\u2019t be in this situation.\u201d\r\nCook\u2019s interview with Swisher and Hayes is part of\u00a0Revolution, a collaboration between Recode and MSNBC. The full interview is scheduled to air on MSNBC on Friday, April 6 at 8 pm ET \/ 5 pm PT.