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    WhatsApp BLOW – Huge change coming soon, and fans will NOT be happy

    WhatsApp fans look set to see a controversial change coming to the Android and iOS chat app.
    WhatsApp is the world’s most popular chat app, with over 1.5billion users each month.
    The messaging app is owned by Facebook, and was purchased back in 2014 for $1.5 billion.
    Unlike the social network’s other apps, Facebook and Instagram, WhatsApp has so far remained an ad-free programme.
    However, that all looks set to change.
    Earlier this week, speculation surrounding the chat app grew after WhatsApp founder Jan Koum left Facebook.
    Rumours have been rife about the role adverts will play in the future of WhatsApp since his departure.
    And now Facebook’s vice president of messaging products, David Marcus, has said WhatsApp will be more open to advertisers.
    Speaking to CNBC, he said: “As far as advertising is concerned, we’re definitely getting WhatsApp more open.
    “We’re now going to have the ability to enable larger companies, not only small businesses, to integrate a new API [application programming interface] to send and receive messages with people on the WhatsApp platform.

    While analysts have also predicted that WhatsApp is more likely to show adverts in the wake of Koum’s departure.

    Barclays analysts said: “We normally wouldn’t publish a note on an executive departure, but we think Jan Koum’s departure as potentially significant implications.

    “We’ve been told by many of our checks over the last few years that once Jan leaves, that’s when the ads show up.”

    The Washington Post reported that alleged differences between Koum and Facebook over user privacy and weakening WhatsApp’s encryption led to his departure.

    In his farewell Facebook post, Koum didn’t go into details over why he was leaving.
    Instead he said: “I’m leaving at a time when people are using WhatsApp in more ways than I could have imagined.
    “The team is stronger than ever and it’ll continue to do amazing things.”
    A blog post written by Koum on the WhatsApp website explains the chat app’s reasoning for so far keeping it ad-free.
    The post was written prior to the Facebook acquisition at a time when WhatsApp was still a paid-for service.
    It said: “These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads.
    “When we sat down to start our own thing together three years ago we wanted to make something that wasn’t just another ad clearinghouse.
    We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way.
    “We knew that we could charge people directly if we could do all those things. We knew we could do what most people aim to do every day: avoid ads.
    “No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow.
    “We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t).
    “We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning.
    “No one jumps up from a nap and runs to see an advertisement.