Today's picks

    Apple Loop: New iPhone Revealed, Updated iPhone 8’s Secret Weapon, Apple Cuts Expensive iPhone Price

    Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes the new design for the iPhone SE2, the bright colours planned for the iPhone 8S, lower pricing for new iPhones, why the MacBook Pro keyboard is a problem, the latest beta of iOS 11.4, the performance of HomePod, and a smartphone homage to the iMac.
    Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).
    iPhone SE 2 Design Revealed
    There are a number of iPhone designs for 2018 currently going around the geekerati. It’s clear that Apple is planning to refresh the ‘X”, the iPhone 8 family, and the iPhone SE handsets. Lets start with the latter, as details on the look and feel have been uncovered via third-party case manufacturer Olixar. Forbes’ Gordon Kelly reports:
    In short, Olixar’s new images show a hybrid of the original iPhone SE metal chassis but updated with a glass back (for wireless charging) and bezel-less iPhone X-style front with Face ID notch. As with the iPhone X, Touch ID has been removed to allow the screen to be substantially enlarged.
    How big? This is perhaps the most exciting part.
    With confusion reigning over whether this is a 5-inch ‘iPhone SE2’ or a larger circa 6-inch model sometimes referred to as the ‘iPhone X SE’ (neither name is likely to be the official one), Mobile Fun has obtained a pair of CAD drawings which show the new iPhone has the same size chassis as the iPhone SE.
    Will iPhone 8S Use  Go Color To Find An Audience?
    One curious choice that Apple could be making is a move to put the focus of the iPhone 8’s 2018 update on the aesthetics of the device. The design has been iterated to its ultimate shape. What does that leave to attract new customers? The answer could be ‘color’, as I reported earlier this week:
    If you were to believe the hype of the geekerati, the iPhone 5C was a failure that did not have an impact on sales and was rejected in favour of the ‘main line’ of handsets. I’ve written about this before and in short any other smartphone manufacturer would have loved the sales figures of the iPhone 5C.
    But it wasn’t hip, cool, and cutting edge. It was for ‘the masses’ and Apple’s brand is all about exclusivity and being in a select club. In that sense the iPhone 8S color options might feel like a mis-step. I think the opposite. I think that this strategy around the 8S would reach out to new markets and new demographics.
    More from myself on the new look and potential audience here.
    Apple Looking To Increase ‘Out Of The Box’ Value
    As well as reported $100 price cut, Apple is looking to increase the value for money it offers in this year’s new iPhones, as Gordon Kelly explains. The goal here is not provide more perceived value to the user while keeping the sticker price and the ‘exclusivity’ of Apple’s brand as high as possible:
    Following on from widespread reports that Apple will cut new iPhone prices by as much as $100, is a second significant saving worth almost as much: Apple will bundle an 18-watt USB-C fast charger with every new iPhone.
    …So combine the fast charger savings (and you want one – they deliver a 50% charge in just 30 minutes) with the upcoming price cuts and you’re looking at $170 more (circa $200 incl. tax) in your pocket. That’s substantial.

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